Marketing and sales, aren’t these two words that essentially mean or do the same thing? Many people misunderstand the interrelation between marketing and sales, how they drive one another, how they support one another, and how your company needs both to share its services successfully. Marketing develops leads from which your sales strategy can convert into leads.

These days, all businesses are online businesses. It’s not just the e-commerce giants that rely on internet sales to make ends meet–even brick-and-mortar businesses now rely on the internet to generate sales leads and in-person visits.

Owning a company can be a great deal of work and quite the challenge if you do not stay on top of the latest and greatest trends in your industry. Marketing takes a great deal out of your budget but also helps bring in customers and keeps your company relevant in a sea full of competitors. One of the ways that businesses are evolving is by creating an online presence.

Stuck with choosing a template for your site? Are you overwhelmed with the plethora of themes out there? The truth is, selecting a theme for a web designing project can be quite a heck of a task. In fact, it is outrightly grueling, and we’re not supposed to be subjected to this evil.

Looking back at the traditional business environment just a few years ago, it was almost impossible for small entrepreneurs to compete with huge and established corporations in terms of brand exposure and market reach. Before, only those businesses which can afford to fund and maintain a server have the capacity to put up their own websites and use them as a channel to interact with their customers. But with the emergence of shared hosting and social networking sites, small businesses now have the ability to connect with a larger consumer base and to market their products and services online. Just imagine how businesses nowadays can be able to reach up to hundreds of millions of people all over the world even with limited funding.

Running or designing a website can be an enjoyable creative process. But it also has to be a strategic one. Whether you’re running something as simple as a personal blog, or you’re hoping to grow a company, chances are you’d like to generate and maintain traffic. And while the content of your site has a lot to do with this, the most important factor is often how the site looks at a glance, or the message it conveys as it’s navigated. So how can you make sure your website is catching people’s eyes?

There’s nothing more offputting than a confusing, badly organized website which makes it a chore to find and do what you want. In fact, with so many competitors in every niche these days, we would go as far as to say if your site isn’t user-friendly, you’re toast from the get-go.

If you have a website or blog that provides value to an audience, you are likely missing out on some additional monetization and revenue opportunities. A perfect example of this would be if you had an information or review based website and we’re simply running Google AdSense. Sure, you are getting paid every time someone clicks on these ads, but they are also leaving your site and you are likely only making pennies in the process.

An invoice is an indispensible part of any business, regardless of the size of the company. Even if you are self employed or a freelancer, an invoice can make your payments from clients streamlined and uncluttered.

September 2017 was really eventful. The web community has been finally introduced to the new PrestaShop version and the more advanced opportunities that is brings to the eCommerce world. The release of the first PrestaShop 1.7 theme was not long in coming. Templates.com inventory has been expanded with a number of themes compatible with the latest PrestaShop version, as well as stunning blogging, business, portfolio designs compatible with the most popular web engines. In the compilation presented below, you can find 30 of the hottest web design releases for September 2017. Let’s take a look.

Anyone who tells you they have the formula for the perfect landing page is lying, but there are certainly some techniques and principles that have consistently provided a lift in conversions when strategically deployed.

Organizing and hosting an event can be complicated, time-consuming and worrying. Selling tickets, marketing the event beforehand and getting brands to buy into your event can all be quite overwhelming. But if you handle your organizing right, it should all go relatively smoothly.