Did you know that 40% of online shoppers search for a discount coupon before completing a purchase? Offering coupons and discount promotions helps businesses reach larger audiences, increase brand awareness, and drive engagement.
In this blog, we explore the top 13 WooCommerce coupon and discount plugins. We’ll begin by discussing the differences between WooCommerce’s built-in coupon feature and advanced coupon plugins.
WooCommerce Coupons vs. Advanced Coupon and Discount Plugins
The built-in WooCommerce coupons are quite basic. It covers the essentials: you can create simple discount codes, apply them at checkout, and manage their usage to a certain extent. However, if you rely solely on them, you might find your promotional strategies lacking precision and impact.
For instance, the default WooCommerce coupons do not offer advanced coupon types like Buy One Get One (BOGO) deals or store credits. It also lacks advanced conditional logic — meaning you can’t tailor discounts based on specific cart values, product categories, or customer purchase history.
This is where advanced coupon plugins come into play. They provide a variety of coupon types and customization options that go far beyond the default setup.
Top WooCommerce Coupons and Discount Plugins (Free & Pro)
1. Smart Coupons for WooCommerce
Effective coupon strategies are crucial for any growing WooCommerce store. The Coupon Plugin offers a solution for creating such advanced coupon promotions.
Smart Coupons provides the tools to create beyond fixed discounts, percentage discounts, and fixed product discounts. You can create BOGOs, manage store credits, offer giveaways, and more.
WooCommerce coupon plugin supports advanced discount rules and conditions. This gives you the flexibility to design impactful campaigns.
The key features of this WooCommerce coupon plugin are:
- Set up advanced BOGO offers to encourage larger purchases
- Apply complex rules and conditions for coupons to be activated only under specific circumstances
- Provide store credits and gift card coupons
- Reward loyal customers with special coupons based on their past purchases
- Deploy abandoned cart coupons to recover lost sales
- Use countdown banners to create urgency
- Offer signup coupons to new customers
- Organize coupons into different categories
- Bulk generate coupons in just a few clicks
2. Discount Rules for WooCommerce
Discount Rules for WooCommerce implements dynamic pricing and discounts in your online store. The tool allows for the creation of bulk discounts, special offers, and user role-based pricing.
Bulk and cart discounts can be set up to auto-apply based on various criteria like product quantity or total order value. The plugin supports advanced discount types, including BOGO (Buy One Get One Free) deals. Store owners can also create tiered pricing strategies to incentivize larger purchases.
Set discounts based on specific products, categories, or even customer attributes. This can help tailor promotions to target different segments of your customer base. The tool displays offers across the store — on product, cart and checkout pages.
The key features of this coupon plugin are:
- Create time-sensitive promotions
- Customizable alert settings to notify customers when discounts are applied
- Option to exclude discounted items
- Highlight discounted products with a sale badge
- Detailed discount information on product pages
- Tailor the layout of your discount tables
3. Coupon Creator
Coupon Creator offers an efficient way to create, display, and manage coupons. The user-friendly interface makes this a reliable tool for the average store owner. The tool lets you preview, download, and print coupons directly from the admin backend. The Coupon Block feature enables the display of individual or multiple coupons, which can be aligned and ordered to fit the store’s layout.
The key features of this WooCommerce coupon plugin are:
- Select and print multiple coupons at the same time
- Utilize templates to create visually appealing coupons
- Display start and end dates for coupon validity to manage promotional periods
- Categorize coupons by vendor and location
- Adjust coupon sizes for both Shortcode and Print Views
4. WooCommerce Gift Cards Plugin
The WebToffee WooCommerce Gift Cards plugin leverages the power of gift cards to encourage customer interaction. Store owners can provide patrons with the convenience of purchasing, redeeming, and sharing prepaid gift cards right from the store.
WooCommerce gift cards support multiple customization options. This allows users to personalize the gift cards to align with their brand.
Customers can purchase gift cards in various denominations and send them to friends or family via email. From the admin backend, you can manage gift cards by previewing, downloading, and printing gift card documents individually or in bulk.
The key features of this WooCommerce gift card plugin are:
- Generate as many gift cards as needed, offering flexibility
- Implement advanced restrictions
- Provide refunds in the form of store credit
- Adjust customer credit balances from a dashboard
- Send personalized gift cards directly to customers via email
- Enable customers to send gift cards or products as gifts
- Offer physical gift cards for purchase and shipment
- Access over 20 predefined templates suited for various occasions
5. Advanced Coupons
Advanced Coupons offers a variety of coupon features to boost your marketing plans. The tool provides advanced features without adding much complexity.
Users can utilize promotional tactics like BOGO deals, store credit, and URL coupons. The flexibility in setting cart conditions and role restrictions ensures that coupons are applied precisely as intended.
With Advanced Coupons, managing your store’s discounts becomes intuitive, making it easier to strategize.
The key features of this WooCommerce plugin are:
- Implement advanced cart conditions
- Offer store credit to customers to offer flexible payment options
- Run BOGO deals
- Refund orders to store credit to retain customers
- Organize coupons into different categories
- URL coupons for easy application during checkout
- Restrict coupons by user role for targeted promotions
6. WooCommerce Coupon Generator
The WooCommerce Coupon Generator plugin serves store owners who need to create similar coupons in bulk. This WooCommerce bulk-generate plugin can create hundreds of coupon codes in a single go.
This plugin lets you customize promotions according to your requirements, be it setting expiration dates, usage limits, or discount types. This flexibility allows you to curate a wide variety of targeted promotions. You can add these coupons to your store, and also preview, download, and print coupon codes from the backend.
The key features of this coupon generator plugin are:
- Easily create unique WooCommerce coupons
- Export bulk-generated coupon codes to a CSV file for easy transfer and import into any WooCommerce store
- Limit coupon usage using advanced conditions
- Customize coupon codes with prefixes and suffixes
- Email coupon codes directly to selected recipients
7. WooCommerce Smart Coupons
WooCommerce Smart Coupons is an all-in-one extension that will help you boost your promotional strategies. The plugin manages gift cards, discounts, buy-now-pay-later deals, and other promotions. By integrating multiple features into a single affordable solution, it reduces the need for managing multiple extensions.
Smart Coupons simplifies the creation and management of diverse promotional offers. Gift cards can be issued and tracked easily, while a variety of discount options help attract and retain customers. It also handles buy-now-pay-later deals to meet the needs of modern shoppers.
From the backend, you can preview, download, and print documents individually or in bulk. The approach enhances operational efficiency and delivers a smooth shopping experience to customers.
The key features of this coupon plugin are:
- Includes features for selling gift cards, store credits, and advanced coupon restrictions
- Automatically issues and applies coupon codes
- Supports a variety of coupon options such as URL-based codes, buy-one-get-one-free offers, and bulk code generation
- Designed for easy management by store admins and staff
- Optimized to avoid impacting site speed or checkout processes
8. Coupon Affiliates
Coupon Affiliates aids store owners in the creation of a coupon-based affiliate program within WooCommerce. The plugin facilitates the growth of traffic and boosts sales by providing affiliates with an engaging interface.
Affiliates gain access to a dashboard that includes detailed statistics on coupon usage, recent orders, earned commissions, and referral URLs. Transparent access fosters trust and encourages their active participation.
The plugin simplifies setting up and managing an affiliate program. You can customize the program to fit your business needs and immigrate easily from other affiliate systems.
The key features of this affiliate plugin are:
- Automates notifications to affiliates when their coupons are used, customizable with personal messages
- Provides comprehensive statistics on referral coupons
- Displays total and individual order commissions
- Offers detailed views of recent orders
- Enables affiliates to generate referral URLs that apply coupons at checkout
- Links user accounts to specific coupons
- Customizable registration form for easy affiliate sign-ups
9. ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons
Abandoned carts are a common challenge for eCommerce businesses. Recovering these lost opportunities involves more than just reminders; it requires effective strategies and tools to re-engage customers.
The ELEX WooCommerce Abandoned Cart Recovery plugin provides an effective solution here. This tool helps store owners send automated reminders to customers who have left items in their carts. It can also offer personalized incentives to motivate these customers to return and finalize their orders.
Additionally, the tool also includes features like tracking customer activity and setting up dynamic coupons. This way you can address each abandoned cart with a tailored approach.
The key features of this WooCommerce plugin are:
- Re-engage abandoned customers with reminders
- Schedule emails with flexible trigger rules to target customers
- Generate personalized discount coupons to incentivize return visits
- Access comprehensive logs and reports
10. Coupons Pro for WooCommerce
Coupons Pro for WooCommerce offers a variety of modules to create and distribute coupons as a way to incentivize customer engagement.
The tool offers product page coupons to address price-sensitive customers who might need an extra push to complete the purchase. It helps you reconnect with past customers by offering coupons to encourage repeat purchases and potentially revive interest in your store.
With regards to managing promotions, the plugin allows bulk generation of coupons and customizations for special occasions like birthdays and anniversaries.
The key features of this WooCommerce plugin are:
- Display discount checkboxes on product pages and cart pages to inform customers
- Identify inactive customers and send follow-up emails with coupon codes
- Allow users to collect coupons and save them
- Create and manage coupons in bulk
- Reward users with coupons for purchasing within a specified range
- Provide rewards for users who refer new customers
- Offer incentives to new customers on their first order
11. Discount Rules and Dynamic Pricing for WooCommerce
The tool simplifies the application of various discount types, including bulk and quantity-based reductions, directly within the WooCommerce environment.
Discount Rules plugin’s simple interface allows you to set up complex pricing rules without needing extensive technical knowledge. It supports a range of discount options, from flat-rate reductions to percentage-based offers, and provides the flexibility to create store-wide promotions or targeted discounts for specific products or categories.
The tool also features automation for applying discounts and coupons. This saves the customer’s time by applying discounts promptly.
The key features of this WooCommerce plugin are:
- Apply discounts to entire product categories
- Set tiered pricing based on quantity
- Configure bulk pricing
- Display the quantity table on the product page
- Schedule discounts to activate on specific dates
- Provide discounts based on cart content
- Offer discounts based on the total cart value
12. Dynamic Pricing With Discount Rules for WooCommerce
The Discount Rules and Dynamic Pricing for WooCommerce plugin offers store owners flexible pricing strategies, along with bulk discount management.
Configuring discounts is a breeze with its simple interface, which also allows you to set rules according to product quantities, cart totals, or customer groups without extensive setup. The pricing adjustments range from fixed discounts to percentage-based offers and accommodate complex pricing structures.
The key features of this WooCommerce plugin are:
- Offers dynamic pricing by setting discounts based on the quantity purchased
- Allows customers to add selected products as gifts or choose from a set of gift items
- Implement Buy One, Get One Free promotions for products or categories
- Configure discounts for specific quantities
- Apply discounts based on preset conditions
- Offer discounts based on chosen shipping or payment methods
- Use shortcodes to list discounted products to highlight deals
13. YayPricing – WooCommerce Dynamic Pricing & Discounts
YayPricing helps manage pricing strategies and discounts in WooCommerce stores. The plugin supports a range of promotional campaigns for different scenarios.
Configure promotions like Buy One Get One(BOGO) along with bulk pricing adjustments. The tool also supports applying extra fees along with the option to customize pricing rules based on conditions.
For businesses seeking to leverage dynamic pricing for targeted promotions, YayPricing delivers an intuitive interface for creating and managing them effortlessly.
The key features of this WooCommerce plugin are:
- Offers fixed discounts, percentage-based discounts, or fixed price reductions
- Displays discounts and pricing tables on the product page
- Schedule discounts to align with specific marketing campaigns
- Set discounts based on product and quantity
- Set multiple coupon conditions
Conclusion
In conclusion, integrating the right coupon and discount plugins can impact your WooCommerce store’s success. From efficient coupon management to new promotional strategies, the plugins discussed in this blog offer a range of coupon solutions to meet business needs.
By leveraging these plugins, you can create compelling offers, target specific customer segments, and track the effectiveness of your campaigns. The flexibility and customization options available ensure that your promotional strategies are not only effective but also aligned with your store’s goals.
